Category_Actualité ·Nov 10, 2017

Work clothes: a factor in belonging within the company

Summary :

At Manelli, we care about employee well-being , which is why we distribute professional clothing tailored to each profession. This allows everyone to achieve the best possible comfort and thus improve working conditions while performing their job.

Workwear: a major issue

Today in France, approximately 8 million professionals wear work clothes , representing a significant portion of the workforce. It's easy to see why companies are seeking higher-quality clothing.
Here, the main purpose of professional clothing is to create a sense of belonging: That is to say, the wearer will show a certain form of recognition and will become one of the ambassadors of his company; in this way, he will be the link between company and clientele.

Man in work clothes in a dock
Therefore, he must be easily recognizable, first and foremost by his peers, since he belongs to the same group , where wearing a garment is a way of identifying himself and displaying his name and face alongside others. In this way, an identity is imposed.
Being worn for several hours a day, and with the arrival of new generations, workwear is also adapting to fashion and adopting a more "sporty" look and more "streetwear" cuts, making it desirable to wear.
It thus appears more relaxed and fits the lifestyle thanks to an aesthetic closer to our everyday clothes. The wearer will therefore appreciate wearing it daily also for its design and aesthetic appeal .
Also, there is an increasingly marked recourse to the personalization of clothing , whether by embroidery ( by the way, Manelli.fr offers it when you buy a garment for €5.50 including VAT ), or other techniques such as screen printing.

Professional Clothing Embroidery

Everything is done to ensure that employees feel comfortable in their uniforms and enjoy wearing them. This is crucial because clients notice it. Indeed, professional attire and the employee wearing it represent the first point of contact between the client and the company, and thus capture their attention. This is why it is now a key factor in attracting a prospect and converting them into a client.
Thanks to technological improvements, professional clothing is becoming increasingly innovative : lighter, more resistant fabrics... New innovations are emerging thanks to technological advances that allow the creation of "smart" fabrics and thus invite new possibilities.

article belonging to professional clothing
These new possibilities thus make it possible to meet new requirements (as we saw in a previous article, accessible here ).
The evolution of workwear has thus allowed for a diversification of its objectives . Indeed, where previously workwear was seen solely as a "practical" tool, it is now also seen as a tool representing the brand , the first point of contact between the brand and its customer, and also as a garment that adapts to current fashion trends.